3 Reasons Why Apps Fail

Naturally, we needed to get to the bottom of all of it, and we wanted to apprehend where these apps had been going wrong so that I could avoid being one of the sixty-five% and pass towards the pinnacle 10%.


So we did our dust; we downloaded plenty more apps; we study a lot of extra articles; we contacted a gaggle of noticeably a hit app developers and positioned the question to them. This is what we observed:

“Most app builders are not sincerely positive about what they’re doing… ” OK, no longer exactly groundbreaking stuff; however, please allow me to elaborate.

The well-known populace of people does not know that an app needs to be triumphant on the App Store. In fact, there are exactly three motives why apps fail, and any a hit app wishes to conquer those on the way to thrive. The 3 reasons are:


– A loss of Marketing;

– A Monetisation shape that does not work, and;

– A negative User Experience.

The factor of this text is to expose to each of those barriers in extra detail. Once you understand them better you may see how you could use them to your gain.

Let’s start by discussing:

UX – User Experience

User Experience design is the artwork of laying out the displays of the app to discover the quality feasible way for the consumer to have interaction. In this part of the procedure, we examine things like button layout and the use of shade. We also focus on reducing out the ‘fats’ that ddon’tneed to be there and use the proper words and icons for buttons to make the revel intuitive and easy.

You see, human beings are both lazy and impatient, and when those features blend it can be difficult to hold someone engaged. That makes it doubly vital to do a terrific task of it.

there’s a person inan the app development crew (or some of the human beings) whose task it’s miles to design the UX. A correct UX dressmaker is difficult to find, so the DIY mentality definitely does not apply


Admittedly that is a part of the App Marketing manner but I like to segregate the 2 and attention on them separately. Here’s why:

Monetization in itself is a large subject and deserves loads of attention. You see, there is an expansion of ways to monetize an app, and not they all work for every app.

For example: Imagine launching a social media app and trying to price users a subscription charge to use it. From reminiscence, Facebook hinted at doing this at one point and nearly misplaced a quarter of its person base.

Being clever with this additional manner, you can make more money from doing less. For instance, many app developers do not use in-app purchases. My question is: What app developer in his/her proper mind would ignore using in-app purchases?


What’s the huge deal? Well, stats show that in-app purchases create on average forty% of an apps usual sales. So, allow me to ask you this: As an app developer, might you need to overlook out on that?

What you need to be cautious of is ‘beside the point use of in-app purchases. For instance, certain apps push the in-app purchases option too hard and consequently lose their users engagement.

Before finding out the satisfactory manner to monetize your app I could advocate that you have an extreme discuss with an app professional and download some apps to see what the competition is doing.


Sadly the days of yore’ whilst an app might be dropped at the app save and make a million greenbacks at the end of the month are nicely and honestly over.

“An app released to the app shop without an advertising push at all is an installation for failure.”
I realize that doesn’t seem very motivating but I need to be honest with you. However, the wish is certainly now not lost. In truth, greater human beings are becoming millionaires from the app store now than ever before.

You’re no longer required to sell your own home to find the money for a good advertising plan, and you might not want to promote your spouse/husband and kids to get your app acknowledged either!

The top information is that as we move in addition into the 21st Century, marketing your cell app is set to turn out to be cheaper than chips… But with this, you may want to get in short.

The advertising and marketing I’m regarding are precisely natural ASO, word-of-mouth and popularity building techniques.

John R. Wright
Social media ninja. Freelance web trailblazer. Extreme problem solver. Music fanatic. Spent several months marketing pubic lice in the financial sector. Spent 2002-2008 supervising the production of ice cream in Africa. Had some great experience developing robotic shrimp in the aftermarket. Spent several years getting my feet wet with puppets in Miami, FL. Was quite successful at supervising the production of corncob pipes worldwide. What gets me going now is working with electric trains in Mexico.