Why Your App Developer Should Provide You A Digital Marketing Plan, Not Just A Mobile App

When deciding on an app developer to work in your subsequent iPhone, iPad, or Android cellular App undertaking, people, corporations, and types want to consider what price add each developer gives to maximize both App enchantment and App attain. Without each, your brilliant new App may additionally never be found, downloaded, or used.

These principles aren’t new and bring in again to 1960 while the past due to Theodore Levitt first posted his article inside the Harvard Business Review called Marketing Myopia. Incidentally, whilst the Harvard Business Review republished this article in 2004, it becomes proclaimed as the maximum important advertising and marketing sport changer for marketing inside the closing half-century, so take be aware!

Many App developers restrict themselves and their patron’s ability with the aid of improperly defining their purpose. By using calling themselves an App developer, they are implying that they create a selected restrained product – Apps.

As clients make the app developer choice manner attractive with a corporation that defines itself so narrowly and misunderstanding so completely what commercial enterprise they’re in reality in, it can have the effect of additionally proscribing the App’s appeal to the goal marketplace due to an implicit false impression in their cause in the cost introduction chain.

After all, if all you do is expand apps, how will you understand the intricacies and nuances of the app to the suitable person and create an app that solves that compelling want or hassle for those customers?

What do App Developers And Railroads Have In Common?

 Digital Marketing

When customers use an App, they do not want to use an app. They need to be entertained, efficient, make their lives simpler, talk, or maybe all of these in equal time – fast and without problems.

To observe this some other manner appearances to Levitts HBR article and the analysis of the American Railroads’ plight inside the early twentieth century were an as soon as developing enterprise grow to be stagnant and endangered.

The need for railroads did no longer decline because passenger transportation declined, and no longer due to the fact they want were crammed by using others, including motors, buses, and planes. Rather, the railroad let others take their clients away because they assumed they have been within the railroad business as opposed to the transportation business.

Taking this into the twenty-first-century perspective, internet builders must now not view app builders as a chance, as an alternative advertising corporation should see app developers who’re using Apps as the spearhead of comprehensive virtual advertising plans because of the maximum intense threat when you consider that web and cellular advertising developed as a commercial enterprise.

And that is what you should look for as a consumer while deciding on an app developer. An enterprise that could offer you a well-evolved, true looking smooth to apply app which meets the needs of the suitable consumer inside your finances and the capacity to apprehend a way to position this app at the apex of a digital marketing attack with the availability and execution of a complete digital advertising and marketing plan.

How Does Digital Marketing Know-How Help With App Creation?


The motive of marketing is to perceive and communicate the price of your commercial enterprise or emblem’s services and products for your clients, fanatics, and fans and reasonable income. In quick advertising need to assist customers in discovering, creating, arousing, and fulfill your customer’s wishes.

Clearly, a mobile developer that provides coding and mobile application asset creation, including snapshots and sound display, is not one of the marketing musts. Each restricts their business’s potential for growth and your Apps positioning.


The App builders view the marketing attempt as a necessary result of the product – now not – vice versa because it should be. So in truth whilst contracting an app developer to make an app for your commercial enterprise or logo, your attitude and that of your chosen app developer have to be centered on how to role that App at the apex of your digital marketing assault in preference to how to market the App.

The developer that you select desires to talk to you about how it thinks of itself as taking care of customers advertising wishes, now not writing code and growing snapshots to combine into a bit of software. The app developer’s real problem solves for the purchaser is the satisfaction of his or her private want – developing value that the customer desires in trade for the App product at a fair price.

Good App developers aren’t in the app-making enterprise. They are within the Digital Marketing enterprise, or at least they should be in case you will have interaction with them to fulfill your client’s needs.

John R. Wright
Social media ninja. Freelance web trailblazer. Extreme problem solver. Music fanatic. Spent several months marketing pubic lice in the financial sector. Spent 2002-2008 supervising the production of ice cream in Africa. Had some great experience developing robotic shrimp in the aftermarket. Spent several years getting my feet wet with puppets in Miami, FL. Was quite successful at supervising the production of corncob pipes worldwide. What gets me going now is working with electric trains in Mexico.