ASO – App Store Optimisation: How To Get Found On The App Store

App Store Optimisation (ASO) is the art and the science of ‘How To Get Found’ on the App Store, and if you’re an app developer, or planning on growing an app, then that is something you need to understand inner and out.


“Similar to search engine marketing (Search Engine Optimisation) in which the marketer makes use of unique strategies and strategies to optimize their website meta statistics to make their app simpler to find by way of searchers.”
In Layman’s phrases, search engines like Google and Yahoo use particular algorithms that locate keyword-related information (web sites) based totally on your search terms. The App Store is basically just another seek engine complete of apps rather than websites. The artwork of having determined is primarily based on how nicely you install the techniques.


What is ASO?
This is the natural method and by way of far the pleasant choice. Where different advertising and marketing processes are aimed to spike the quantity of downloads to acquire a better ranking, ASO is aimed to create a high and regular download fee over a period of time. And the cost is sincerely zilch!

“So what is the difference between ASO & search engine marketing?”
To a high degree, they’re basically the equal thing. Search engine optimization optimizes an internet site for search engines like Google and Yahoo, while ASO is a strategy for optimizing, particularly for the App Store. And the identical factors persist.

How To Optimise Your App For The App Store

We cognizance of a few of the identical strategies:

  • On-App Store Optimisation
  • App Name
  • Description
  • Screenshots
  • Developer
  • Off-App Store Optimisation
  • Downloads (Volume/Speed)
  • Keywords
  • Ratings/Reviews
  • Social
  • Backlinks

Most marketers and app developers consciousness most effective on getting an excessive quantity of downloads in as brief a period of time as feasible, that is high priced and now not very rewarding. Spikes of downloads can be interesting, but what goes up, in the end, should come down and on the end of the day consistency takes-the-cake in any business project.

Applying the ASO approach

Research & Planning

One of the most important ASO elements (& search engine marketing) is key-word research and implementation-planning. It comes down to getting essential know-how of what seek terms your capability ‘clients’ are to locate comparable merchandise.

Finding out what those keywords are means that you can optimise your app for every seeks time period and ensures that your app is the primary to be visible when those keywords are searched.

If you have no enjoyed in getting to know keywords I might propose which you are searching for some advice or use a software program like Scribe by Copyblogger Media.

App Name & Description

Include your primary keyword in App Name, e.G. In case you’re making a Camera App, then use the key-word ‘Camera’ within the call. For example, CameraAttack.

Also, consist of the key phrases for your description. But here’s the seize: ASO is ready writing your description for search engines, however you furthermore may need to jot down it to be attractive and engaging for the consumer. And it’s called writing ‘Sales Copy.’


The screen pictures are more about conversion optimisation rather than ASO, however as it’s part of the equal technique I even have delivered it in right here anyway.

 App Store

Plenty of app developers get this incorrect BIG-TIME by best filing the screenshots that are most appealing to observe. Not a terrific pass.

The secret is to offer a selection of different screenshots that definitely spotlight the app’s maximum crucial features.


The developer/publisher holds a degree of credibility as nicely. Developing an app underneath the same developer/publisher name as some other high-ranking app or more than one apps will mechanically deliver your app up inside the App Store Search Engine.

Basically, the primary app might be a bit sluggish. Still, as you launch an increasing number of apps, your authority will develop, and your apps will clearly (organically) be ranked better through the App Store.


People care an entire lot approximately what others assume and could base their whole shopping revel around that. So the search engines like google and yahoo have adjusted their algorithms for this reason and even to the factor where users of apps can rate and evaluation the apps at the App Store.

Consequently, those critiques will either make or damage you as some distance as being discovered on the App Store is going. The result of poor ratings is that people are going to have a tough time locating your app. Alternatively, masses of superb scores will see your app shot through the roof.

The most effective component you can do for this element is:

Ask us a lot of your pals and own family as you can to download the app, leave a fine overview and a 5-celebrity score;
And, hard code a push notification inside the app to request a five-superstar rating after the fifth time the app has been in use.


I do not know how normally I’ve heard this time period; however, if there’s one issue that works when it comes to ASO and SEO, it’s plenty of healthy one-way links.

Just be aware that earlier than you begin a ‘Backlink’ marketing campaign of any type, make certain you’re working with an amazing organization that uses the proper techniques because the search engines like google and yahoo will penalize you for using dodgy hints.

We talk to Melbourne search engine optimization Services concerning our own SEO needs because it could be tough to find a proper search engine optimization and Backlink company that you could accept as true with.

Social Media

In this day and age, social media is the whole thing. To go with ASO is a pretty new (to maximum) idea: SMO (Social Media Optimisation) is used by a hit enterprise everywhere globally.

Social Media Optimisation has a large effect on each ASO. It searches engine marketing due to the fee that search engines like google and yahoo region on the records we proportion.

Why? Because at the cease of the day, SEO and ASO are all just a massive recognition contest and a high engagement on Social Media by actual humans is a clear indication of ways popular something surely is.

A precise example of how to use social media for marketing your mobile app is:

Open a reputable Facebook page and start pushing your message available, and;
Hard code a sharing alternative into the utility that permits the users to share the app thru Facebook and Twitter, and so forth.

John R. Wright
Social media ninja. Freelance web trailblazer. Extreme problem solver. Music fanatic. Spent several months marketing pubic lice in the financial sector. Spent 2002-2008 supervising the production of ice cream in Africa. Had some great experience developing robotic shrimp in the aftermarket. Spent several years getting my feet wet with puppets in Miami, FL. Was quite successful at supervising the production of corncob pipes worldwide. What gets me going now is working with electric trains in Mexico.