Web Designer’s Guide to Search Engine Optimization

From a seek engine point of view, the suitable website has no pics, no scripting, no tables…And many others, however, just quite a few regular, plain readable text. You can take it that simple text is the meal for search engine spiders. Therefore, the more text you have got, the extra you’ll preserve the spiders happy. However, from the design point of view, such pages are very boring; however, the fact is that everyone is extra inquisitive about keeping the spiders in preference to us happy. The argument is that if search engine spiders cannot locate your web page, no person will. Based on this philosophy, we witnessed the autumn of flash and websites with sturdy photos through the years. Many sites that utilized heavy pics wherein now not determined. Web builders grow to be happy because they have an excuse to create less impressive websites.

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The question is can we make both the search engine spiders and us happy? The solution is, in reality, a “Yes” furnished that web designers can comply with sure policies whilst designing net pages. They need to step out in their consolation sector and research a bit extra approximately new network technology.

When writing the title, attempt now not to write greater than 8 words. There are not any tough and fast rules on that, but the truth is that more does now not imply proper. In truth, the more you write, the greater your keyword density will be diminished. If you keep repeating the same keyword inside the title, search engines like google and yahoo will see your site as unsolicited mail, and you may be useless right away. For instance, a name like “Sitecritic Web Reviews” is a great deal better than “Sitecritic Web Reviews, Internet Marketing, Web Design Ideas, Internet Directories, Budget Web Hosting, Melbourne.” I will pressure again, do now not idiot around together with your title.


After the name tag is the meta description tag, many humans argued that meta description is not vital. Based on my revel in, they are nevertheless relevant in search engine marketing ratings, especially if your website is new. The precept in writing the meta description tag is similar to the identity. The biggest difference is that you want to explain a bit more about the offerings you provide in a friendlier layout. You can even need to consist of your key phrases in the meta description.

Menu, Content, and Links

You have not to use any javascript menus that concealed the URLs. Many javascript menus are fancy but truly now not search engine marketing friendly. Whatever approach you are using to create the menus, make sure that the “a href” tag is seen. You may also need to consist of a version of the key phrases within the menus, hyperlinks, or textual content. Like the previous example, in case your keyword is “Web Site Reviews,” you may not want to apply the equal word again and again. You can range it using “Professional Web Reviews, Reviews of Websites, Site Reviews…Etc”. Varying the key phrases makes your content more interesting and is good for search engine marketing as nicely.

When writing the contents, try to place the key phrases in extraordinary regions of the record. Use tags like “b” or “h2” to make the key phrases stand out. Avoid URLs that say “click on here” or “view.” Though often used, they’re not really useful for search engine marketing functions.

Text hyperlinks are stronger than photo links. Therefore, it is no longer beneficial to apply pics as the primary navigation menu at some stage in the website. If you would like to include pictures within the person navigation experience, you would want to recall setting apart the snapshots’ textual content. This may be finished easily with CSS usage or the historical past image choice in the desk or to tag.


Unlike many Search Engine Experts, I strongly encourage the use of images because I am ardor approximately Web Design and is sad to look at such a lot of websites that might be properly optimized for search engines like google and yahoo but appearance crap on display. You want to balance the number of pics used and downloading speed. As I noted earlier, if your header banner or important pictures includes text, you may break up the textual content and use the images as a separate historical past or floating layer. That way, you can make the image size smaller and make the textual content visible to the serps. Transparent gifs are very beneficial for laying over other content or images. Appropriate use of jpegs and gifs can also cut downloading time by a lot.

CSS Technology

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CSS lets you reduce down your tag and offers extra room for the spiders to study your content. The problem with CSS is that it is not as simple as tables. At the instant, CSS is also inconsistent in different browsers, so before you put up your internet web page, you need to test the format in exclusive browsers. I am definitely no longer in opposition to designers’ usage of tables, mainly if they find the time spent creating a complete CSS website online not justifiable. The fact is that there are nevertheless cases while the use of CSS isn’t always beneficial. An instance is when showing tabular facts; Tables still excel in showing tabular information in the meanwhile. Unless you’re using complex nested tables, the desk, tr, or td tags must now not pose too much of a problem for the hunt engine spiders.


Web pages must no longer be dull, and net designers should now not bow all the way down to the Google revolution. A properly designed website combines both shape and characteristic and but able to seek engine pleasantly. I strongly accept that this will be easily achieved if website designers can follow very primary policies in designing their net websites.

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Bernard Peh is a brilliant passer of internet technology and one of the co-founders of Sitecritic.Net – Website Reviews and Design Ideas. With over 5 years of business enjoy inside the internet industry, he leads a collection of skilled net designers and builders to offer the internet community insights into developing effective websites. During his free time, he enjoys reviewing websites, doing freelance search engine marketing and PHP work.

John R. Wright
Social media ninja. Freelance web trailblazer. Extreme problem solver. Music fanatic. Spent several months marketing pubic lice in the financial sector. Spent 2002-2008 supervising the production of ice cream in Africa. Had some great experience developing robotic shrimp in the aftermarket. Spent several years getting my feet wet with puppets in Miami, FL. Was quite successful at supervising the production of corncob pipes worldwide. What gets me going now is working with electric trains in Mexico.