Is Your Website Ready for the Tablet Revolution?

When Apple released the iPad final 12 months, it carved out a brand new class in the cellular device marketplace. With the discharge of the iPad 2 and more recent challengers just like the Motorola Xoom and the Samsung Galaxy now becoming a member of the fray, the market keeps to warmness up as increasingly more customers opt to perform ordinary duties like browsing the Web, sending the email, looking at videos and playing games on pill gadgets in place of their computers, laptops or netbooks.

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In fact, in step with Nielsen’s recent observationlsen, 35 percent of tablet owners polled stated they now use their computer laptop much less or in no way whilst 32 percent of respondents said the equal in their computer. The top 5 motives mentioned for preferring the tablet over a desktop or computer were portability (31 percentage), less complicated interface (21), begin-up velocity (15), comfort (12), and size (12).

Additionally, Forrester Research forecasts that pill sales in the U.S. Will retain to climb sharply, from 10—three million in 2010 to 24.1 million in 2011 to forty-four million in 2015. The firm also initiatives that by using 2015, eighty-two million people inside the U.S. Will very own a tablet, a determine which represents one 0.33 of the overall online populace.

What do those numbers suggest for you? With every passing day, the probability that purchasers may be interacting with your brand thru a tablet in place of a laptop or computer is growing. Not all brands can or must launch a local app, and even in case you do, you should not overlook those users who might be surfing your primary web page on a tablet-primarily based browser.

As a result, it’s as much as you to ensure that your internet site evolves to offer these customers a first-rate, hassle-loose enjoy; in any other case, you may threaten losing them to competition that does.

Here are 9 critical factors you ought to have a look at now to make sure your web page will hold to serve the wishes of your clients and support the growth of your commercial enterprise within the generation of the pill:

The balance of content material vs. Interface

Tablet displays are a lot smaller than laptops or pc monitors, but the primary use of drugs is to ingest content. Therefore, it is important to ensure that your website’s interface is easy and litter-free. Hence, you make ultimate use of the to-be had real property and permit your content material to take a center level.


The type on your internet site has to strike a glad medium for pill users. If it is too small or condensed, it will be illegible without zooming in. If it’s too huge, users will be pressured to scroll more than vital.

You need to find the best stability of font face, font size, line spacing, and line period so that your content material is nice and relaxed to examine at the distance at which a person might evidently preserve a tablet.

Color and texture

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Color and texture are more than cosmetic niceties. When applied in strategic ways, they can move a long way toward improving the usability of your site for tablet customers. For example, a diffused gradient on a button’s pinnacle can offer a visible cue to customers that it’s far an actionable object.

Keep in mind that with tablet users, you’re fighting finger smudges and glare for visibility. Bright historical past colorations and styles can reduce interference from these elements while stable black tends to lead them to greater distracting.

Buttons and hyperlinks

When it comes to the gear, your site visitors use to journey around your website, size subjects.

For pill customers, the press and scrolling of a mouse are changed by touching and swiping gestures. As a result, navigation movements are much less precise on touchscreens. It would help if you permitted a more margin of mistakes via growing buttons, which can be a fingertip’s dimensions rather than a cursor.

Also, make certain to permit a little respiration room around your buttons and links, particularly people who live on your website online’s important navigation. Nothing will frustrate a person faster than being directed to a unique page than the one they wanted because your hyperlinks are stuffed collectively too tightly.

Interface cues

If your website’s interface currently is based heavily on rollover effects, you’re going to be in hassle on a tablet. In the arena of the touchscreen, there’s no such component as a hover state. If, as an instance, you’ve got “preceding” and “subsequent” buttons that appear only while the mouse is close by, the one’s factors could be unavailable on your pill users.

To create finger-friendly navigation, all factors ought to be massive, ambitious, and obvious. Replace buttons that require customers to mouse over them to get an experience of action with style improvements that draw attention to their “possibility.”


If your web page incorporates drop-down menus, ensure visible cues (which include small up and down arrows) to signify that the menu is expandable and that the menu remains open on the faucet.

Alternatively, you might bear in mind streamlining your navigation to take away the want for drop-down menus all together. Instead, you could create an exhibit web page for each main phase of your website that acts as a gateway to the subpages contained within.


Screens at the tablet devices currently available on the market range from approximately 7 to ten inches and allow viewing in both vertical and horizontal orientation. As a result, there is no way to correctly expect what a tablet surfer will see without having to scroll.

The exact news here is that pill device customers anticipate scrolling – not simply vertically but horizontally. There’s no need to fear approximately seeking to force all your critical information to match “above the fold.” A clean, streamlined design that promotes smooth content consumption is the call of the game.


Many of the most vital interactions among your internet site and your customers arise thru bureaucracy, whether or not it’s subscribing to electronic mail updates, inquiring for extra information, logging right into a cozy account, or finishing a purchase.

Examine your paperwork closely to ensure that each one field renders actually. Also, ensure your bureaucracy are as streamlined as possible. Trying to complete a long shape with many fields on a tablet is cumbersome. While the marketer in you wants to gather as a lot of information as feasible from your site traffic, the danger of requiring users to complete too many fields is that they may get frustrated and give up, leaving you with no statistics in any respect or, even worse, a capability sale lost.

John R. Wright
Social media ninja. Freelance web trailblazer. Extreme problem solver. Music fanatic. Spent several months marketing pubic lice in the financial sector. Spent 2002-2008 supervising the production of ice cream in Africa. Had some great experience developing robotic shrimp in the aftermarket. Spent several years getting my feet wet with puppets in Miami, FL. Was quite successful at supervising the production of corncob pipes worldwide. What gets me going now is working with electric trains in Mexico.