Part 1: Current Situation
Let’s start with Apple.
Apple has been a strong emblem of Great Gossip in the mobile industry ever because they began. We’ve seen iPhones and iPads, all ranging from decent to excellent great gadgets. Of direction, every new machine has its troubles, but Apple continually played on the ball pretty quick. They supply high high-quality hardware but a chunk of lackluster software programs in certain areas.
I’ll provide you with an easy instance. The menu of your iPhone or iPad. It’s not too smooth to exchange the layout of things or to personalize it, as they say. Apple has put up sure regulations in what you could and cannot do, with the usual software. Of direction, clever humans have found a way around this, however nonetheless, charging bucketloads of cash for an excessive best product without being able to upload a non-public contact? A bit strange in case you ask me…
Another software-related trouble that held me again from ever shopping for an iPhone or an iPad is the necessity to use iTunes. iTunes is a wonderful application, don’t get me wrong. I apply it on a bi-weekly basis for my iPod. However, I anticipated greater from apple regarding their iPhones and iPads. Any media you would possibly need to load on the inner reminiscence of said gadgets calls for iTunes. Up to a positive degree, I can recognize the want to use further software.
But iTunes is so clunky to apply. It’s sluggish at instances. It takes a long time to finish record transfers. It doesn’t even allow you to preserve a few authentic media codecs because they must be converted first. For me, individually, this s a rather bad thing of the, in any other case, outstanding merchandise. I favor getting things carried out well, speedy, and hassle loose.
Next up, we got Google with the Android OS.
Google has grown to be a family emblem to every person, even remotely connected to the internet or generation. They have come to a long manner; however, they also have a long way to head. I’m an Android user myself (not always a fanboi, though), and I just like the kingdom Android is in.
It does not fill all my wishes, though. I’m a media character. None of the Android OSes, being its authentic releases or custom-designed ROM, can fully fulfill me. There is a mild at the give up of the tunnel, I think; however, we’re going to must eagerly look ahead to and notice what the destiny holds in the shop for us.
The largest drawback of the Android OS is this: Gingerbread is nice for smartphones, but not all fashions will see a (reputable) Gingerbread version. For drugs, Honeycomb is an awesome piece of software, but not all capsules get an improvement to Honeycombs, which is supposed to be THE Android OS until we get Ice Cream Sandwich to get a “unified experience from both worlds.”
In this regard, Apple is more consistent in making an entire OS to cowl that certain tool’s desires and strengths. I’m quite sure Ice Cream Sandwich (from what I’ve visible to date) makes a big step within the right path. But there may still be paintings to be performed after that. But we’re getting beforehand of ourselves here; we’ll come again to Ice Cream Sandwich in a while.
This all brings us to Blackberry. Where to start on this count?
Blackberry has been a norm for enterprise customers and also an honest proportion of non-enterprise users for years. Everyone had to personal a Blackberry to make sure a most appropriate cellular revel in their smartphones or pills. And Blackberry nonetheless grants a few remarkable business capabilities on its devices. If it works properly, that is.
I’m sure you have got all heard approximately the recent Blackberry outage, which left most (if no longer all) its users international without e-mail and net offerings for some days. We’re not speaking approximately some hundred people right here, folks; we’re speakme approximately a GLOBAL OUTAGE of the most used services on a telephone or pill. After the entirety was sorted, they tried to make up for this with the aid of giving all of us “over 100 bucks worth of top-rate programs at no cost”.
Now, let’s be honest here, how many of you had 3 or more useful top-rated apps in that package deal? Basically, most of you acquire diddly squat. Which method Blackberry best made up to the enterprise users, if they without a doubt had any use for the top class apps, that is. All other customers were given left in the cold. A current survey mentioned that 60% of present-day Blackberry users will now not sign up for a brand new Blackberry device after their settlement expires. Ouch!
On a brighter be aware, this will not be the stop of Blackberry, nor RIM. But the same applies to Blackberry as it does for Google: set a step in the proper course, and maintain pushing forward from that factor on. If you want people to stay with Blackberry or even attract new clients, you will get your act together instead earlier than later.
Last but no longer least, we’ve Microsoft’s Windows Mobile.
This ought to really be a dark horse in this race, for my part. Windows Mobile has been around for some time, hasn’t done any exceptional successes. However, it hasn’t been placed out of business via the other competitors either. It’s always been around, and consider me; it is going to be round for a whole lot longer after competitors might have disappeared into obscurity.
Microsoft’s Windows Mobile, or Windows Phone as it has been formally known as, has been a synonym for great person studies (basically as a minimum), combined with first-rate hardware, to agree with Windows-esque surroundings. Windows Phone has constantly been geared toward the customers and is no longer always at organizations than Blackberry’s RIM.
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After going through cancellation in 2004, Microsoft reorganized the Windows Mobile Group, main to the first, albeit period in-between, Windows Mobile release in 2009. Things did not start well because Windows Mobile wasn’t well matched with any Windows Phone packages. This became guilty of a loss of assets and time.
Eventually, the OS’s naming modified to Windows Phone 7. (Sounds catchy, do not you suspect?) As of this writing, Microsoft has sealed an address Nokia (sure, they may be still round) to distribute Windows Phone 7 on a new line of smartphones coming to a place near you. However, the genuine locations are nevertheless undisclosed as of now. You ought to love a few mystery people!
Part 2: The future?
In my opinion, this fatal 4-manner will lead to a 3-horse race, with the opposite participant sitting inside the seats looking on and slowly biding their masterfully professional go back plan to the scene. I’ll explain my destiny vision of cell global:
The top brands will stay Apple, with their iOS, and Google, with their Android OS. Both agencies seem to be heading down the equal route in terms of software development, person revelations, and hardware enhancements. However, Apple still has a huge head begin because they manipulate all manufacturing and improvement methods.
Android will preserve on increasing mobile devices’ income (not shipped units, actual income). However, it will continue to be a piece in the back of Apple’s undisputed leadership of the cutting-edge market. A twist for the leadership may appear in some unspecified time in the future, but I wouldn’t assume it within the first years. However, slowly yet step by step, we can see the market nighttime out.
Windows Mobile can be appealing to maximum low-give up, non-technical customers. They have a line of first-rate smartphones arising, which are clean to apply with decent hardware below the hood, produced with Nokia’s aid. Not every person desires to pay huge money for a cellphone, and maximum in reality, not everyone desires all functions available on iOS or Android smartphones or pills. Will we ever see Windows Mobile on a tablet? Only time will inform, but it’d be a smart choice, in my opinion.