Oreo, the arena’s pinnacle-selling cookie, is entering into generation.
Well, the form of.
The subsequent version of the Android cellular working machine is known as Oreo, Google and Oreo introduced Monday.
The collaboration among Google and Oreo’s determine business enterprise, Mondelez International Inc., follows a few customary candy-treat names for variations of the working device. They encompass Donut, Eclair, Gingerbread, Jelly Bean, Ice Cream Sandwich and, most these days, Nougat, which debuted in 2016. Version 8.0 is the second one branded sweet; model 4.Four changed into dubbed KitKat.
The Android Oreo call and superhero (more about that below) are being unveiled Monday at a sun eclipse viewing occasion outdoor New York’s Chelsea Market, the area of the original Nabisco bakery wherein the first Oreo become baked.
Oreo has played with foremost cultural occasions earlier than, inclusive of whilst the lighting went out in the Superdome throughout the Super Bowl in 2013 and Oreo tweeted, “You can nevertheless dunk within the darkish.”
Coming hand-in-hand with the Android Oreo launch is a girl superhero (suppose: green Android mascot with a stomach crafted from an Oreo), which the brands say is supposed to mix the “playfulness” of Oreo and the “intelligence” of Android.
Earlier this 12 months during the cookie’s Oreo Dunk Challenge, Google and Oreo created a cell web page on which viewers may want to really dunk one of the cookies, launch it into “area” and returned thru Google Earth and Google Street View.
While many manufacturers jumped on eclipse-associated advertising and marketing for the primary time, lower back in March 2015 throughout a partial solar eclipse in the U.K., Oreo placed out-of-home commercials wherein a cookie blocked the solar. The marketing campaign received more than one awards, such as at Cannes.
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On Monday, the manufacturers discovered the Android Oreo name and a movable, interactive statue of the superhero, which has four poses. (Google has statues for preceding working gadget releases on display outside its California headquarters.) Oreo recipes and activities, along side a restrained run of Android-embossed cookies, also are a part of the plans, says Justin Parnell, Oreo’s global emblem director.
Getting its call on the Android operating gadget became “a natural co-branding partnership,” Parnell says, including that Oreo did not pay for naming rights. Oreo, but, is spending on plans to assist the partnership over the next numerous months, he says. One activation being discussed is mounting a drone with nine hologram projectors to make it seem like the Android Oreo superhero is flying in the air. The manufacturers may also engage via social media.
The Android running system project additionally serves as a lead-in to a brand new worldwide promotion the cookie logo is planning for 2018, which Parnell says will “consciousness on sparking new playful cell experiences.”