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What Is Being Sold? Target Audience? Who is that?
What is currently being sold here? You must get more information about that first before you present your Idea or concept to the public. At times it may be a service that is being sold within the market. An example to this could be a moving company; where they take care of simply relocating your merchandise from one place to another. In that instance material or physical objects would not be required for profit or revenue. In another instance an actual product would actually be sold; therefore, they would need material or raw substances. This would mean that a material and physical product would need to be obtained in order to receive revenue or make sales. The amount of actual physical products currently being sold on the market is simply endless. From clothing, to shoes, jewelry, to electronics, to house hold appliances to even accessories such as blue blockers sun glasses. The possibilities are simply endless when it comes to products or services being sold in the market place. We ask ourselves though, who is the actual target audience? It could be women ages twenty-seven to fifty-seven for jewelry for example. We come upon that assumption as women that are in their late twenties or late fifties would be more susceptible to spend on jewelry as they usually are in their careers and are working full time and would therefore have the money to spend. We could also say that they target audience for Legos would be little boys between the age of three to eleven. In these circumstances there are boys that are aged fifteen or even men that are in their twenties that fancy playing with Legos, but these occurrences are rare therefore we would not be adding them into our target audience. The same goes for the jewelry. Though in some instances women aged in their seventies or in their early teens would also have that interest in jewelry we would always be considering the majority for such speculations.
Who Is The Target Audience?
In the event that eyewear such as the blue blockers are being sold the target audience would be for anyone that has eye problems. That in itself is a very broad statement! Who are those people? Male? Female? Children? The elderly? We would need to narrow it down further in order to gain more depth. The target audience for eyewear would be the men and women ages forty and above as their eyes start to die down they would need an alternative such as glasses to get around or for them to read. Another target audience would male and female high school, College or University students as they are required to strain their eyes to see content on the board on a regular basis as they do not necessarily sit right up close to the board. A pair of glasses would help a student see clearly to the board as they would not have to strain their eyes. Though in some instances there are children that are born with slight vision impediments it this does not occur frequently. Sometimes the vision issue can be corrected at the tender age of three or four. In the event that it cannot be correct the child would have to find a pair of solid prescription glasses to wear.