What Is Being Sold? Target Audience? Who is that?
What is currently being sold here? You must get more information about that first before you present your idea or concept to the public. At times it may be a service that is being sold within the market. An example of this could be a moving company, where they take care of simply relocating your merchandise from one place to another. In that instance, material or physical objects would not be required for profit or revenue. In another instance, an actual product would actually be sold; therefore, they would need material or raw substances. This would mean that material and the physical product would need to be obtained to receive revenue or make sales. The amount of actual physical products currently being sold on the market is simply endless.
From clothing to shoes, jewelry, electronics, household appliances, and even accessories such as blue blockers sunglasses. The possibilities are simply endless when it comes to products or services being sold in the marketplace. We ask ourselves, though, who is the actual target audience? It could be women ages twenty-seven to fifty-seven for jewelry, for example. We assume that women in their late twenties or late fifties would be more susceptible to spend on jewelry as they usually are in their careers and are working full time and therefore have the money to spend. We could also say that Legos’ target audience would be little boys between the age of three to eleven. In these circumstances, there are boys aged fifteen or even men that are in their twenties that fancy playing with Legos, but these occurrences are rare; therefore, we would not be adding them into our target audience. The same goes for the jewelry. Though women aged in their seventies or their early teens would also have that interest in the jewelry in some instances, we would always be considering the majority for such speculations.
Who Is The Target Audience? It eyewear such as the blue blockers is being sold; the target audience would be anyone who has eye problems. That in itself is a comprehensive statement! Who are those people? Male? Female? Children? The elderly? We would need to narrow it down further to gain more depth. The target audience for eyewear would be men and women ages forty and above. As their eyes start to die down, they would need an alternative such as glasses to get around or for them to read. Another target audience would be male and female high school, College, or University students. They must strain their eyes to see content on the board regularly as they do not necessarily sit right up close to the board. A pair of glasses would help a student see clearly to the board as they would not have to strain their eyes. Though there are children born with slight vision impediments in some instances, this does not occur frequently. Sometimes the vision issue can be corrected at the tender age of three or four. If it cannot be correct, the child would have to find a pair of solid prescription glasses to wear.