Web Designer’s Guide to Search Engine Optimization
From a seek engine point of view, the suitable website has no pics, scripting, or tables…And many others, however, just quite a few regular, plain readable text. You can take it that simple text is the meal for search engine spiders. Therefore, the more text you have, the more you’ll make the spiders happy. However, from the design point of view, such pages are very boring; however, the fact is that everyone is extra curious about keeping the spiders in preference to us happy. The argument is that no person will if search engine spiders cannot locate your web page. Based on this philosophy, we witnessed the autumn of flash and websites with sturdy photos. Many sites that utilized heavy pics are now not determined. Web builders become happy because they have an excuse to create less impressive websites.
The question is, can we make both the search engine spiders and us happy? The answer is, in reality, a “Yes,” provided that web designers can comply with certain policies while designing web pages. They must step out of their comfort zone and research new network technology.
When writing the title, do not write more than eight words now. There are enough and fast rules on that, but the truth is that more does not imply proper fact; the more you write, the greater your keyword density will be diminished. If you keep repeating the same keyword inside the title, search engines like Google will wilYahoo your site as unsolicited mail, and you may be useless immediately. For instance, a name like “Sitecritic Web Reviews” is much better than “Sitecritic Web Reviews, Internemuch Web Design Ideas, Internet Directories, Budget Web Hosting, Melbourne.” I will pressure you again. Do now. NoSoidiot is around together with your title.
Meta-Description
After the name tag is the meta description tag, many humans argue that meta description is not vital. Based on my revel, they are nevertheless relevant in search engine marketing ratings, especially if your website is new. The precept in writing the meta description tag is similar to the identity. The biggest difference is that you want to explain more about your offerings in a friendlier layout. You can even need to include your key phrases in the meta description.
Menu, Content, and Links
You do not have to use any javascriptJavaScriptconceal the URLs. Many javascript menus are fancy but truly now not search engine marketing friendly. Whatever approach you use to create the menus, ensure that the “a href” tag is seen. You may also need to consist of a version of the key phrases within the menus, hyperlinks, or textual content. Like the previous example, if your keyword is “Web Site Reviews,” you may not want to apply the equal word repeatedly. You can range it using “Professional Web Reviews, Reviews of Websites, Site Reviews…Etc”. Varying the key phrases makes your content more interesting and is good for search engine marketing.
When writing the contents, try to place the key phrases in extraordinary regions of the record. Use tags like “b” or “h2″ to make the key phrases stand out. Avoid URLs that say words on here” or “view.” Though often used, they’re not useful for search engine marketing functions.
Text hyperlinks are stronger than photo links. Therefore, using pictures as the primary navigation menu at some point on the website is no longer beneficial. If you want to include pictures in the user navigation experience, you would like to recall setting apart the textual content of the snapshots. This may be done easily with CSS usage or using historical past images on the desk or tag.
Unlike many search engine experts, I strongly encourage using images because I am nervous about web design, and it is important to look at many websites that might be properly optimized for search engines, such as the Google Yahoo app that appears on display. You want to balance the number of pics used and downloading speed. As I noted, if your header banner or important pictures include text, you may break up the textual content and use the images as a separate historical past or floating layer. That way, you can make the image size smaller and make the textual content visible to the serps. Transparent gifs are very beneficial for laying over other content or images. Appropriate use of jpegs and gifs can also greatly cut downloading time.
CSS Technology
CSS lets you reduce your tag and offers extra room for the spiders to study your content. The problem with CSS is that it is not as simple as tables. At the instant, CSS is also inconsistent in different browsers, so you must test the format in exclusive browsers before you put up your internet web page. I am no longer in opposition to designers’ usage of tables, mainly if they find the time spent creating a complete CSS website online not justifiable. Nevertheless, there are c, cases where the use of where isn’t always beneficial. An instance is when showing tabular facts; tables still excel in showing tabular information. Unless you’re using complex nested tables, the desk, tr, or td tags must now not pose too much of a problem for the hunt engine spiders.
Conclusion
Web pages must no longer be dull, and net designers should now not bow down to the Google revolution. The designed website combines shape and characteristics and can seek engine pleasantly. I strongly believe that this will be easily achieved if website designers follow primary policies when creating their websites.
Bernard Peh is a brilliant student of internet technology and one of the co-founders of Sitecritic.Net, WebsiteReviews, and Design Ideas. With over five years of business experience in the Internet industry, he leads a collection of skilled net designers and builders to offer the Internet community insights into developing effective websites. During his free time, he enjoys reviewing websites, doing freelance search engine marketing, and doing HP work.
