We all realize intuitively that it has by no means been easier or inexpensive to do “x” than it’s far these days. In truth, statements like which are uninteresting and pedestrian to the point that you can already be considering moving directly to the following article. What if I informed you it’s possible to build an internet site nowadays for $0 in a single weekend that could likely have a price over $100,000 and brought several months just 3 years ago?
After launching the net website Truemors, entrepreneur Guy Kawasaki published a presentation titled “How I Built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail Social Media Site for $12,107.09.” And he did so in 7.5 weeks. Closer to home, I acquired an RFP to build a website for a local affiliation on a Friday afternoon remaining year. By Sunday morning I had the entire website online built with nearly double the capability that turned into protected in the RFP. These two anecdotes illustrate that it has never been less difficult or inexpensive to construct net websites, talk, collaborate, reach out, or network. In reality, nearly all the gear I’ll talk in this newsletter is FREE.
The first step in leveraging this equipment in your business enterprise isn’t always losing, but it’s far very inexpensive. In order to benefit complete leverage from lots of those tools, it is essential which you very own and controls your own domain call. Domain registrars can be discovered online and consist of offerings like GoDaddy, Register.Com, and Network Solutions. Depending upon the area stage type (i.E. Com, net, org) the once a year registration value tiers between $10 and $15 per year.
Next, you want to select a website hosting service and it could or might not be via the same corporation this is your domain registrar. Selecting a web hosting issuer have to be carried out on the premise of a) the operating system you plan to apply (i.E. Windows or Linux), b) any packages or frameworks you may be installing (e.G. WordPress, Drupal, DotNetNuke), and c) promotions that numerous companies can be going for walks occasionally. In maximum cases, you need to now not must pay extra than $four to $eight greenbacks in line with a month for shared hosting.
Content Management Systems (CMS)
Free, open source web content control systems have obliterated maximum of the boundaries to access which have existed from the early days of the web till very currently. I commonly use the analogy of an “immediate web website online – simply add water” to explain them. In truth, many hosts provide one-click on installations of those frameworks as a part of their service presenting. Most CMSs percentage the following advantages:
The most popular open source CMS systems are DotNetNuke, WordPress, Drupal, and Joomla. A contrast of these structures is past the scope of this article, however, my take is that WordPress is the very best to install and use, even as the opposite three are extra powerful and bendy with a longer mastering curve. Of the 4, DotNetNuke is the best Windows-primarily based CMS; the others are all LAMP (Linux/Apache/MySQL/PHP).
Google has an unfastened service called Google Apps that provides an entire laundry listing of FREE, powerful services along with email, shared documents, shared calendar, shared contacts, internet analytics, and greater. It’s quite smooth to create an account and configure those services to your agency and they supply powerful collaborative functions.
Many groups nevertheless ship email newsletters to their clients or participants the use of standard email. This is risky for numerous motives. First, many of these domestic-made newsletters violate the Federal CAN-SPAM Act. Second, if sufficient of these emails are sent you could be violating your Internet Service Provider’s phrases of a provider. In addition to these dangers, they also have numerous shortcomings as compared to devoted e-newsletter services like Vertical Response or Constant Contact, like the lack of advanced reporting and analytics or attractive HTML-layout emails. Plans start at $10 in keeping with month, but Vertical Response if FREE for non-profits.
Networking and Outreach
A full discussion of Social Networking is likewise out of doors of the scope of this newsletter, but it bears citing. Facebook currently added the “Fan Page” function that is turning into an increasing number of powerful as a tool for organizational outreach. LinkedIn is a greater professionally focused networking website whose “Groups” feature is a powerful manner for connecting together agencies of like-minded professionals. There are many others that have their personal virtues and vices associated with them, but they all have one factor in common; they are FREE.
Leveraging those technologies is much like a “do it your self” assignment at home; you do not need to be a plumber to replace a tap, however, you could now not want to install a new sink your self. The trick is to locate your consolation area and ask for assistance whilst you’re out of doors of it. The take-faraway from this article in which you must, no less than, be aware of the sizable array of low and NO fee technologies to be had to resolve problems today and you ought to vigorously challenge the idea that “greater high priced is higher.”