Top Tips on How to Set Up, Organise and Promote a Virtual Blog Tour For a New Book Or Author
When I organize a book launch campaign for my creator customers, I constantly consist of a Virtual Blog Tour. Every time I start a brand new campaign, I am continually asked by my customers and their Joint Venture Partners (JVPs), “What exactly is a Virtual Blog Tour?” I think a great idea is to write what it means and why far are super-promoted devices while nicely organized.
What is a VBT?
A Virtual Blog Tour (VBT) is an internet “event” in which a creator “visits” a different blog every day for a precise period, geperiodour weeks in duration. For instance, if your VBT had been 2 weeks lengthy, there might be 14 blogs, and each blogger might be assigned a particular day at the excursion. In selecting blogs on which to appear, the writer could seek out bloggers who have desirable traffic geared toward the unique audience(s) congruent with the book’s topic.
Technically, the author would not “go to” these blogs. Rather, on the assigned excursion day, the blogger could submit a weblog about the writer’s book. Some weblog platforms (such as WordPress) allow you to schedule a publish earlier, making it more convenient for the blogger by automating the system.
The blog’s content will be about the author, an ebook overview, or an interview. When I organize a VBT, I usually prefer to use interviews organized in advance between the blogger and writer.
Organizing a VBT
The way I organize the Interview is to offer a good choice (10-20) of sample topics or tale angles on which the author may want to answer questions. Then, each blogger presents (properly earlier) three original questions they would love to ask the writer, aimed toward their unique reading target market.
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Recently, I designed a VBT for an ebook on tCD. Here are some of the pattern subjects I supplied my bloggers:
What OCD is and what it is not
What doctors realize or don’t know about OCD
What mother and father want to recognize about OCD
What instructors need to know about OCD
Being a discern with OCD
OCD in non-public relationships
Having OCD in a piece surroundings
OCD and health problems…
And so on.
When I send the pattern topics to the VBT bloggers, I ask them to formulate three questions thoroughly based upon a subject (or issues) they experience wthat would be of greatest hobby to their readers. The questions are sent to the author numerous weeks before the excursion. The author affords written answers to the bloggers’ questions, and together, we gather the “digital interview” into a structured layout so the bloggers can, much less, reproduce and paste it into their blogs (of direction, they could edit it as they pick).
The layout we offer the bloggers is going something like this:
“Today, I even have the exquisite pride of being the host on Day 4 of the Virtual Blog Tour for The Super Duper Book by author Mary Jones. Yesterday, Yary visited John Smith’s weblog at [link to John’s blog]. Below is the extraordinary Interview I did with Mary about how to be a superb-duper.
[Interview]
I hope you enjoyed this Interview with Mary Jones and that you may check out The Super Duper Book busing Mary Jones coming to Amazon on [date]. On the day of her launch, you can purchase her ebook and receive a set of extraordinary presents from me: [name of blogger’s gift]. To learn how to buy Mary’s book and receive those gifts, go to [link to author’s sales page].
Be positive and comply with Mary tomorrow. The next preventative step in her Virtual Blog Tour is Charlie Brown’s weblog at [link to Charlie’s blog].”
Promoting a VBT
When I organize a VBT, I create a “Tweet” for every prevent at the tour and deliver them to all bloggers and JVPs nicely in advance, asking them to put up at least one update in keeping with bthe logger. That approach, on their designated day on the tour, dozens of human beings might be sending out updates with a hyperlink to Mary’s weblog put up to doubtlessly loads of hundreds of people on Twitter, Facebook, LinkedIn, and so forth. (relying upon the dimensions of your campaign team).
The author would also publish the excursion calendar with all the hyperlinks on the town blog.
Beinglogger on a VBT has many benefits:
It offers bloggers with clean, original content material for their readers.
Because an organized team of networkers is sending out updates for each forestall on the excursion, every blog can attract thousands of new readers.
It allows for boom search engine ratings for the blogs, as the weblog is connected to the opposite blogs at the excursion, both forwards and backward.
Bloggers on the tour get to connect with bloggers who haven’t unusual interests and communicate with similar audiences. Of direction, for authors, a VBT is wonderful due to the fact:
A range of content material is going out approximately in their ebook for a focused time frame.
The content material is simple to create.
It expands their community.
They get their ebook promoted to hundreds of humans daily during the tour.
The content material you’ve generated will be reused for different functions.
And remember, if a weblog submission is especially interesting, the writer and the blogger can sometimes “reTweet” about it after the excursion. I hope you find this information beneficial. Please leave your questions or remarks below or contact me immediately for details about submitting or participating in a Virtual Blog Tour.
