Global Mobile Trends and Enablers: Current State and Future Outlook
The 12 months of 2011 were marked by greater innovations and developments in the mobile space than ever before. With healthy boom prices recorded in 2011 and optimistic predictions for the following couple of years, 2012 looks like the year of even greater interesting mobile developments.
A wide selection of factors contributed to the worldwide boom of cell package (apps) adoption in 2011. Among them is the advancement of network technology, reduced cellular data utilization costs, extended smartphone usage, restructuring of the revenue-sharing styles, and extensively increased full or partial subsidy of apps through cellular advertising and marketing alternatives.
According to the Mobile Stats and Facts 2011, of the world’s 4 billion cell phones, around 1.1 billion had been smartphones. In Q1 2011, the worldwide mobile telephone marketplace ballooned with a 19.8% increase in price in 12 months because of a significant rise in smartphone shipments. As expected via IDC’s Worldwide Mobile Phone Tracker, vendors shipped 371. Eight million devices in Q1 2011 compared to 310.Five million units in Q1 2010. The cellular phone market in North America has been in the front and middle of Apple’s iPhone and HTC Thunderbolt. It has become dominant in Western Europe, especially in using new HTC, Samsung, and Sony Ericsson gadgets.
On a worldwide scale, Nokia took the main function in cargo volumes and market percentage (although the latter dropped from 34.7% to 29.2 % 12 months over year), followed by Samsung’s aid. Apple maintained its spot #4 on IDC’s list of the Top 5 Mobile Vendors.
The breaking news of 2011 launched the partnership between Nokia and Microsoft to regain ground lost to the iPhone and Android-based totally gadgets. The new strategy manner, Symbian and MeeGo, Nokia’s current phone working systems, may be steadily sidelined. Symbian is transformed into a “franchise platform,” even as “MeeGo will place improved emphasis on longer-time market exploration of subsequent-technology gadgets,” which aligns with the corporation announcement. However, Nokia expects to promote approximately 150 million extra Symbian devices in the future.
Regarding the overall cell utilization styles of 2011, sixty-people beings mentioned using their mobile devices to play games, 50% – to search websites seto to access entry to social media, 36% – to examine news, and 33% – for popular amusement purposes.
In 2011, over one-third of Facebook’s 600 million consumer base used Facebook cell apps, 50% of Twitter’s one hundred sixty-five million user base used Twitter Mobile, and over two hundred million YouTube views came about on cell gadgets daily. Overall, 30% of all cellphone owners accessed their social media accounts through cellular browsers in 2011.
In 2011, many large brands started mixing cell technology with their enterprise goals, boosting their presence in at least one of the top app shops. This has opened up new horizons for already booming cell app markets and growing new venues for similar market development. On the other hand, most of these manufaers no longer aimed to monetize their apps, and the huseest used them as an add-up to their brand fairness. In the last 12 months, the Apple App Store remained the leader and the “shop of desire” for manufacturers and customers. On the alternative, Mark, Market Gained a large floor with 50% of the global manufacturers who preferred their apps in 2011. The newly delivered Amazon App Store has received 14% of the brand cellular apps’ publications in the most effective three months of being around.
1. Near Field Communications (NFC) Technology
In 2011, Sprint Nextel joined forces with a ramification of handset makers and generation organizations to force NFC price structures. Google used VeriFone Systems and ViVOtech software to run the test provider in five US towns. The Google NFC-enabled services allowed purchasers with mainly geared-up telephones jogging on Google’s Android OS to pay for items and redeem coupons with their handsets at NFC-prepared cash registers.
2. iPhone 4S
Many anticipated Apple would introduce its next-generation iPhone Five during the 2011 “Let’s Talk iPhone” event. Instead, Apple unveiled its iPhone 4S, the “smartest” phone ever. Equipped with an 8-megapixel camera, iCloud talents and the Sprint community get the right to enter the powerful voice popularity software and other modern features. Apple pronounced to have bought announced buying 4S devices in just three days after the professional release.
3. QR Codes
2011 was the 12 months of the large use of two-dimensional brief reaction (QR) codes in virtual and print advertising campaigns. When a code photo is captured using a cellular device or a tablet, the person gets on the spot and is admitted to abundant brand/product facts. With QR codes, businesses have a far better threat to less complicated and faster reach their audience and stakeholders.
4. Increased cellular gaming
Games were the most popular sort of app among phone customers in 2011. According to the brand new Report using Nielsen, in the closing year, many cellphone proprietors were equipped to pay for cell video games – greater than they would for another app category
5. The Cloud
In 2011, Apple brought its incredibly predicted iCloud carrier, which allows in-store songs, pictures, and apps and pushes them routinely to all of the consumer’s gadgets via a wireless generation. Google released a similar track cloud provider that allows users to add music libraries and move them from each mobile device and PC.
With those and different Cloud offerings available, more cell apps are expected to be transferred to the Cloud shortly. They can be accessed and performed without delay from the Cloud through a cellular internet browser interface. To facilitate this transformation, numerous technologies are already used. For example, HTML5 is used to permit caching at the handset and avoid fluctuations in in-network service shipping.
In 2011, some mobile solutions providers offered incorporated cellular browsers to permit direct access to apps from the publisher’s internet site and remove traveling app shops. Each app developer and publisher can now interact delay without the involvement of / sharing income with any 0.33-party app shops.
6. 4G Technologies
In 2011, each mobile provider announced its plans to replace its networks with numerous faster cell data technologies, including HSDPA, HSPA+, and 3GPP LTE. The providers’ investment in higher speeds and better bandwidth will assist the enterprise in keeping up with the exploding demand for the cellular Internet in 2012. Most cellular devices already shipped in 2012 are 4G-enabled, even though they connect with 3G and EDGE networks.
